In addition to the decline in iPad sales, iPhone sales have also dipped by 10% ahead of the anticipated release of the iPhone 16 later this year. However, Apple's service business has stepped up to compensate, showing a notable 14% increase compared to Q2 last year, as reported by The Verge. The performance of the high-end Vision Pro remains undisclosed, but given its niche appeal and premium price point, it's unlikely to have made a significant impact.
With WWDC scheduled for June, this earnings update serves as the final glimpse before the event. Expectations are high for Apple to unveil its strategy for generative AI at the show, as the company trails behind some competitors in this domain. Both fans and investors are eagerly awaiting further details.
Tim Cook expressed confidence in Apple's position in the AI landscape, highlighting the company's belief in its transformative potential. Speculation abounds regarding Apple's approach to AI on its platforms, with Bloomberg's Mark Gurman suggesting that initial AI features will be on-device, and rumors hinting at potential partnerships with Google and OpenAI.
In the meantime, attention is turning to the upcoming iPad announcements. Anticipated reveals include new iPad Pros featuring OLED displays and updated iPad Air models on May 7. While awaiting these releases, explore our guide to the best iPad games to ensure you're ready to enjoy the new hardware to its fullest potential.